Men are from Mars, Women are from Venus...

80% of purchased good is consumed by females and by the end of 2000 48% of stock shares were owned by women. Furthermore, females at a young age enjoy shopping and consider it to be an enjoyable process, in contrast to males whom find the shopping ' experience' to be more a quick stop and buy process.


'81% of 16 to 19 year-old girls find shopping an enjoyable day out, compared with only 43% of boys in this age group'- Key notes.co.uk

In addition to this statement males are scientifically referenced to be recently buyers, their brains focus on the most recent advertisement or a product that they have used before. Therefore, they are less likely to to spend less time in choosing a product than a female. In comparison to females whom are referred to primary buyers, meaning that their brains focus on the first advertisement rather than last and spend more time choosing a product to ensure that they are purchasing something that will cater to their needs. This could be suggest that women are emotive buyers and men are efficient buyers. 

Emotive buying is mainly controlled by the Parietal Cortex, which is most likely to be more dominant in the female brain. The female brain is contracted by emotions and will purchase a product on the base of how it makes them feel, satisfies their needs or others. 

In addition to this,Solomon, states how depending on the product and the consumer's personality and their mood effects their perception on advertisements and buying. 


' When consumers hear happy music or watch happy programmes, they have more positive reactions to commercials and products, especially when marketing appeals are aimed at arousing emotional reactions.' - Michael R. Solomon


The stimulation of advertising encourages both male and female, however, to focus on your target demographic marketers need attract the gender's emotive decision.


For example, men advertisements are simplistic and follow a basic print layout ( having the product centred in the middle rather than of the page). This is due to the male's mind lack of commitment to develop a story from the ad and would rather have a product that has a dominant persona.

In contrast to women, whose brain have a creative and emotional aspect to advertising.

In conclusion, Men prefer a simplistic form of advertising and shopping experience in contrast to females who's behaviour is stimulated by creativity and chaotic advertising and shopping experience.

Adverts that appeal to the human senses

Week 4:
For My course Home Work, we were given the task thats focus on the human sense through print advertising. For example, a chocolate add would describe the texture to be smooth, focusing on the essence of touch. Here are some more example that show this:

Taste

  Hearing 

Smell

Touch

Sight.

The Awkword First impressions..

Leading up to uni is a stressful and nerve wracking process, but nothing can prepare yourself to the awkward moments after you have fully moved in. Especially when your shy and reserved person like myself ( well after an hour or so). Anyway going back to the shy glances and checking out your future flat mates who you desperately want to get along with, which I can honestly say is the longest moment of your life!

With my mum gone and ringing me every five minutes crying claiming she misses me already ( to be fair I was feeling the same but not as emotional as her) I made a trip to the kitchen to check if anyone was there. To my disappointment  no one had quite manage to get there yet, resulting  for myself to take the trip several times to get a glass of orange juice which I really didn't want. A litre of orange juice later I could hear multiple door slams and mumble of voices. With a deep breathe and thought 'here we go' I opened the door to the hall way and found  a bunch of excited and fidgety people. Everyone did the cringe worthy hand wave although we was less than a metre apart and began to converse. I noticed there were three boys and three girls, which in my mind was brilliant as no one likes to be out numbered. However, the conversations were to say the least limited ' where you from', 'What course you doing?' and 'oh really? how long did it take you to get here?' followed by a few seconds of silence and the smile you just give when you don't know what to do next.

But nothing prepared any of us when one of the male flat mates, Andrew began to talk. Origin from Wales and a love for rugby this guy can talk as fast as train and when he asked questions we just looked at each other in silence, it was painful! but somehow one of the girls, Robyn processed the sentence and bursted into laughter ' sorry mate, I'm doing management you?' everyone just roared with laughter and apologised that with thought he said what are you with your cars then? that was the start of a beautiful friendship between the six of us.  I could not ask for better house mate although I personally become a common victim for being an Essex girl! which lead to prank involving me being locked into my room! as you can see above.


So far the experience has been immense and I looked forward to keep you updated on the recent antics of Green Flat 0..or as we like to call it ground 0.