If she has it I'm having it in every colour...

Today's society is heavily influenced being apart of a certain clique in enable for one to feel apart of a group. This is driven by marketers by pressuring their target market to purchase one or more product that will gain them the social status that they inspire to be.

Furthermore it evident that one may follow others enable to protect their dignity or purely think ' oh is this what we are meant to do' and act before thinking ( as the clip above demonstrates) 

'Because we tend to compare ourselves with who are similar to us, many promotional strategies include 'ordinary' people' - Consumer Behaviour, Solomon.

The statement above is evident amongst most promotional strategies, one of which was highly successful and increased the sales for company, Boots, when they launched their new firming cream for 'real women' ( shown above). This form of advertising comforts other women that they too can look like a  'real women' when using the product. 

This need for one to feel comfortable in their social environment drives marketers into gold mines and by using print ads such as this that brings the feel of 'acceptance' across it is evident that group pressure is how to get the target market to buy. 

 The clip below illustrates the psychological perpective aof the consumer and how asks why does the consumer become an active member in consumer buying ( please excuse the annoying female robotic voice and awful piano music)